Crescendo Apparel
FashionChicago 2010
Last Thursday I had the opportunity to attend the StyleChicago.com’s FashionChicago 2010. This event brought together some of the biggest names in Chicago fashion for a four hour long shopping event at a fantastic art studio on Huron. Some of my favorite designers were there including Lara Miller, Borris Powell, Horacio Nieto, and Jess Audey. Many of the designers were offering some great discounts!
Two lines that particularly caught my eye were Crescendo Apparel and Zamrie.

The Brio - www.crescendoapparel.com
Crescendo Apparel was launched by Kathryn McKechnie in fall 2009 with the designs of Kristen Burger. The great thing about this line is that it is designed for women with small waists and big hips. Their mission is to make it easy for women with this shape to find great looking clothes that fit. Their Spring/Summer 2010 collection includes some great floor length boho dresses, elegant knee length dresses that can be dressed up or down, and an array of trousers. My favorite look is called The Brio. It is a striped shirt dress that has a bubbled skirt, gathered sleeves, and a popped collar with a little bit of ruffle. Check out this collection, as well as the Fall/Winter 2009 collection at http://www.crescendoapparel.com/.
The second line that caught my eye was Zamrie. This label is brought to us by designer Ashley Zygmunt. Zygmunt was one of the designers included in the Chicago Fashion Incubator 2009 at Macy’s, which allowed her to start this label. She attended Purdue University for Apparel Design and Technology and has worked with some big names including Zac Posen and Peter Sam. Her styles include tailored suits and dresses with alluring details that bring both style and practicality. Some of my favorite Spring 2010 looks include tanks, tops, and dresses with a pastel tie-dye, and silk tanks with ruffles down the shoulders. Check out this collection and the Fall 2010 collection at http://www.zamrie.com/.
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Studio-808, Inc. is the brainchild of Erin Creaney, a PR executive with a near-athletic enthusiasm for emerging designers. Finding herself searching the city for great designers with new and different looks, she knew a larger operation was in order. What's more, she felt the world needed to know about the fashion percolating in the Windy City. Thus was born Studio-808.com.

