Chicago designer
Style Studio – Designer Interview Brynn Capella
In 2010, we will be getting down to business….And that’s the business of designers. Our next chat session is with Chicago Designer, Brynn Capella who dishes on her inspirations, Fall 2010 show plans and what she thinks will be hot this year…
Who are you as a designer?
I am a Southern California native, who now makes the windy city of Chicago
my home. I like mixing my laid-back Southern California attitude with my
new urban Chicago lifestyle. The result is a line that embodies the spirit
of individuality, while combining classic elegance with everyday casual.

My love of pop and modern rock music, understated color hues, nature,
architecture and geometric shapes all influence my designs.
I am in love with simple, clean lines that still make a statement, just
not over the top. I have a philosophy that less will always be more. And I
feel that my collection is a welcome break from this trend of super-styled
(and often over-styled) handbags.
I simply don’t believe in mass-production. Every design is produced in limited quantities to keep each piece personal and unique.
What is your inspiration for your current/upcoming line?
I am inspired by simplicity. My desire is to create collections that
could have come out 10 years ago or 10 years from now. I love mixing
genres as well; for example, a hard edge leather in a clean classic style
mixed with beautiful colored linings.
My inspiration for Spring 2010, came from my love of rock ‘n roll
(I worked in the industry for almost 10 years), my upbringing in California
(for the colors), my girly-girl nature and my sense of sophistication.
Who is your design muse?
hmmm that is a good question. I like to think I am. But I guess if I had
to name someone famous, I would say Jennifer Aniston. I love her sense of
laid back sophistication. Otherwise, it’s my friends, I name all of my
styles after the friend who inspired it.
What are your upcoming events?
Battle of the Boutiques @ Lumen on February 26th and One of a Kind Show in December
(I don’t do a lot of Spring events…)
How can customers find your line?
brynncapella.com, Studio-808.com, ebags.com,
fine boutiques and trunk shows/events
THANK YOU BRYNN!
-STUDIO-808
Style Studio – Designer interview with Horacio Nieto
In 2010, we will be getting down to business….And that’s the business of designers. We started our first chat session with Chicago Designer, Horacio Nieto who dishes on his inspirations, Fall 2010 show plans and what he thinks will be hot this year…
Who are you as a designer?
I am just a designer that loves what he does and wants to make pieces that men and women will want to wear and express their personalities.
What is your inspiration for your line?
I have two fall collections. The womenswear is inspired by a futuristic,chic look.
I wanted to keep the collection simple but yet with much design and thought into each piece. We are using style lines, strong shoulders and the fabrics to portray the look and feel. the menswear is inspired by American revolution. we are making the pieces very strong and manly with very rich, vibrant war colors.
Who is your design muse?
My muse is the personality of a strong woman who loves to express herself with her clothing and has the confidence in herself to make her stand out.
What are your Fall 2010 trend predictions?
I think we will see great military inspired pieces for the men in many different colors, but the strong silhouettes will be apparent.
What are your upcoming events?
I am having my fall/winter 2010 fashion show on April 10th. I will be debuting both the womenswear and menswear collections. guests can purchase their tickets and get more details at www.horacionieto.com
How can customers find your line?
Along with studio-808.com, Customers can go to either of my web sites and make their purchases. www.horacionieto.com www.arlomenswear.com
THANKS AND ALL THE BEST!
-STUDIO-808
London Calling – Designer Borris Powell Answers
We couldn’t be more thrilled to share some exciting news…Chicago’s own Borris Powell is heading to London to show in fashion week on February 19th!
Borris Powell, known for his signature Red Gown, is the only American designer to show in the ‘A la Mode’ International Catwalk Show in London. A show, which features international and emerging designers, is in it’s 3rd year and also includes designers from New Zealand, Australia, London and Germany.
His Fall 2010 collection called ‘The Rise of an Empress’ is inspired by a recent trip to Rome Italy a few years back.
This collection is rumored to be very rich in color, with a focus wines, grays, greens and golds…and Studio-808 could not be more excited to see what he has up his brilliant sleeve! It’s definitely, Inspired by Beauty and dedicated to Luxury.
For more show information www.lagenevenorthevents.co.uk
February 19, 2010
7:30- 11 pm
Venue:
Charing Cross Hotel
The Strand
London
WC2N 5HX
Borris Powell – on Fashion Week and being fabulous
This is one of Studio-808′s favorite new designers and more noteably Chicago’s newest fashion maven. Borris Powell is making a mark with his designs inspired by the masterful shapes of Christian Dior with his own flirtatious mix and sartorial skill.
Look for Borris on Studio-808.com this August…in the meantime check out his Fashion Week show – fabulous!
What is on the horizon for this up and coming designer you ask?
“Le Jardin de L’Amour” (The Garden of Love) Spring 2010 collection presented in Chicago on Saturday October 24th.
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Studio-808, Inc. is the brainchild of Erin Creaney, a PR executive with a near-athletic enthusiasm for emerging designers. Finding herself searching the city for great designers with new and different looks, she knew a larger operation was in order. What's more, she felt the world needed to know about the fashion percolating in the Windy City. Thus was born Studio-808.com.





