Style Studio – Designer Interview Brynn Capella
In 2010, we will be getting down to business….And that’s the business of designers. Our next chat session is with Chicago Designer, Brynn Capella who dishes on her inspirations, Fall 2010 show plans and what she thinks will be hot this year…
Who are you as a designer?
I am a Southern California native, who now makes the windy city of Chicago
my home. I like mixing my laid-back Southern California attitude with my
new urban Chicago lifestyle. The result is a line that embodies the spirit
of individuality, while combining classic elegance with everyday casual.

My love of pop and modern rock music, understated color hues, nature,
architecture and geometric shapes all influence my designs.
I am in love with simple, clean lines that still make a statement, just
not over the top. I have a philosophy that less will always be more. And I
feel that my collection is a welcome break from this trend of super-styled
(and often over-styled) handbags.
I simply don’t believe in mass-production. Every design is produced in limited quantities to keep each piece personal and unique.
What is your inspiration for your current/upcoming line?
I am inspired by simplicity. My desire is to create collections that
could have come out 10 years ago or 10 years from now. I love mixing
genres as well; for example, a hard edge leather in a clean classic style
mixed with beautiful colored linings.
My inspiration for Spring 2010, came from my love of rock ‘n roll
(I worked in the industry for almost 10 years), my upbringing in California
(for the colors), my girly-girl nature and my sense of sophistication.
Who is your design muse?
hmmm that is a good question. I like to think I am. But I guess if I had
to name someone famous, I would say Jennifer Aniston. I love her sense of
laid back sophistication. Otherwise, it’s my friends, I name all of my
styles after the friend who inspired it.
What are your upcoming events?
Battle of the Boutiques @ Lumen on February 26th and One of a Kind Show in December
(I don’t do a lot of Spring events…)
How can customers find your line?
brynncapella.com, Studio-808.com, ebags.com,
fine boutiques and trunk shows/events
THANK YOU BRYNN!
-STUDIO-808
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Studio-808, Inc. is the brainchild of Erin Creaney, a PR executive with a near-athletic enthusiasm for emerging designers. Finding herself searching the city for great designers with new and different looks, she knew a larger operation was in order. What's more, she felt the world needed to know about the fashion percolating in the Windy City. Thus was born Studio-808.com.


